Email Marketing – Email List Maintenance

Practicing good email list maintenance is critical to keeping your deliverability up as well as keeping a happy healthy list overall. Low open rates, unsubscribes, complaints, inactive subscribers, and bad hygiene, in general, can severely impact your ability to get into the inbox and avoid the spam folder. It can also cause you to get … Read moreEmail Marketing – Email List Maintenance

Email Marketing – Marketing Optimization

Once you’ve established a strategy and are ready to begin email marketing, you’ll want to ensure you optimize all of your email campaigns as much as possible to maximize your ROI. The first step is getting people to open your emails, and that starts with your subject line. Subject Line Styles Subject lines are absolutely … Read moreEmail Marketing – Marketing Optimization

Email Marketing Strategies Part 2

Upselling and Cross-selling Probably one of the most obvious and financially rewarding aspects of email marketing is upselling or cross-selling. Typically, upselling means immediately offering a relevant product or service after the purchase of another product. The key words there are “immediate” and “relevant”. In the digital world, this usually happens automatically as a buyer … Read moreEmail Marketing Strategies Part 2

Email Marketing Strategies

There are a number of ways to leverage email marketing for your business. These range from super basic to super advanced and everything in between. Let’s start by differentiating between the two main types of email marketing messages. Newsletters Newsletters are one of the oldest types of marketing models. Both in the case of print … Read moreEmail Marketing Strategies